Good morning everyone, Today, I would like to reflect on the idea that disruption is everywhere. In a world constantly changing, where new technologies, ideas, and models emerge daily, the power of disruption is reshaping every industry. The key focus should be on embracing this change and understanding how it transforms not just business, but entire ecosystems—whether it's the Olympic movement or a small startup. Disruption is not just a buzzword, it’s the catalyst that drives evolution in every field. This is a good read for the weekend that explores how even the long-standing and iconic Olympic business model is being challenged by new realities. You can check it out here: https://www.ft.com/content/7e0e48eb-7c47-4028-9d87-589284efeacd?accessToken=zwAGMKBR-iMAkc9-DkjrfEdAKNOdh1iShO_qzQ.MEYCIQCNvO9PMaow9s3Fk60ellVCIsvMDUej5yu4eImpfmn8kwIhAMh9lofmT645Xook1NxyIA9vjsVCf4hRBNm3y0IekjSE&sharetype=gift&token=7e5cfeed-6fbf-40b2-90e0-ff9b003d47b0 “Disruption is the catalyst for innovation, but it requires a mindset ready to adapt.” Have a nice weekend!! Ricardo #Disruption #Innovation #Change #Leadership #BusinessTransformation #Olympics #FutureofSport