Hi everyone! A few years ago, I came across a brilliant concept by David Palatnik that I just had to share. It’s about the ebb and flow of ideation. 💡 The idea is that great brainstorming involves a mix of brilliant and absurd ideas. Imagine a chart where the highs are amazing ideas and the lows are offbeat ones. To hit those high points, you need to push through the low phases. Those “absurd” ideas can actually fuel your best innovations. This concept resonated with me and made me rethink how I approach creativity, even to solve project problems and crises. Sometimes, you need to embrace the weird to find the wonderful. Give it a try in your next brainstorming session! 😊 Ricardo #Ideation #DesignThinking #Creativity #Brainstorming #Innovation #ProjectManagement #pmot