Good morning everyone, I am very happy to announce that I, along with Antonio Nieto-Rodriguez, have collaborated on the book "Driving Sustainable Innovation" published by Brightline Initiative (a Project Management Institute Initiative) in partnership with Thinkers50. 📚 This book offers a thought-provoking yet highly applicable resource for you and your organization to make sense of the future. It brings together a powerful collection of executives, thought leaders, practitioners, and researchers from around the world to map out what achieving truly sustainable innovation means for both individuals and organizations. One of the key challenges addressed in the book is not whether to use AI, but how best to use AI in a way that ensures we are better off than we were before—in all aspects, not just environmental terms. Modern tools now give us total insight and clarity about the full range of impacts of any project. However, it is crucial to take a wide view and avoid the temptation to focus on and be satisfied by checking only one box. By considering a comprehensive approach to innovation, we can ensure that our efforts lead to sustainable success and positive outcomes across various dimensions. You can get your copy here: https://www.brightline.org/resources/driving-sustainable-innovation/ Enjoy the reading!! 😊 Ricardo #DrivingSustainableInnovation #SustainableInnovation #PMIBook #FutureOfInnovation #InnovationLeaders #Sustainability #ProjectManagement #PM #SustainableBusiness