Good morning! I came across a thought-provoking article this week that challenged one of the most common assumptions about how AI will reshape knowledge work. The key idea is simple but powerful: AI is commoditizing tasks, not judgment. 🎯 The article makes the case that when companies hire firms like McKinsey, they’re not really paying for the PowerPoint deck. They’re paying for the context, the difficult conversations, the organizational dynamics, and the judgment that determines which recommendation will actually work. As AI makes it increasingly easy to generate high-quality artifacts—slides, code, reports, analyses—the real differentiator becomes everything that happens before and after the output: defining the problem, navigating ambiguity, making decisions, and taking accountability. One line that particularly resonated with me: “Cheap artifacts raise the price of the judgment that selects among them.” It’s a useful mental model not just for consultants, but for anyone building products, leading teams, or thinking about their career in the AI era. Definitely worth the read if you’re interested in where AI is creating value, and where humans remain indispensable. 📖 Read it here: https://blackswanai.substack.com/p/what-you-actually-buy-when-you-hire Ricardo #AI #Leadership #Consulting #FutureOfWork #Strategy Innovation